Ship 30 for 30
Lions, clothes shoppers, batters, and highly successful entrepreneurs all have this in common
Ever seen lions hunting mice? (Or boas? or alligators?)
A mouse won’t satisfy me for long. Leave ’em for the small cats, I’m gonna lounge in the sun.
Same principle applies for successful entrepreneurs.
They disdain most opportunities
When clothes shopping, do you grab the first top you see when you walk into a store?
Legendary copywriter Gary Halbert would walk onto a stage, dressed for the beach, and wearing a cap that said, CLIENTS SUCK. By the end, there was a line of clients out the door. Baseball batters don’t swing at every pitch; they wait for their pitch to come to them.
And this requires you to have:
High tolerance for UNCERTAINTY
How do you know the right opp for you is coming? You don’t.
When you’re in a store, and can’t find anything you want, do you freak out? No. You go have a coffee, and check out another store. Lions spend most of their time goofing off in the shade. If a batter strikes out, he waits his turn to return to the plate.
No anxiety, no panic, no freaking out. Because ….
You have FAITH that the right one is COMIN’
You check out ALL the stores, nuthin’.
But you KNOW the right piece is Somewhere. Lions know there’s a herd of wildebeest over the horizon. Ain’t no batters that bat .000. None.
Opportunities are plentiful.
Your job is not to frantically hope for ’em, but to eagerly DISCARD most of ‘em.
