Hoarders are neurotic because they’re fighting a losing battle. Money likes to be useful. It likes to reward. It doesn’t like being caged.
Cast your bread upon the waters, and…
OK, I’m cheating when I say, first time.
This wasn’t my first experience with Quora, but my first in at least 6 years. It’s been long enough that I could only barely remember it. To reacquaint myself with Quora, I set myself a challenge: One hour, post at least one answer to a posted question. Here’s what I learned.
It might help you decide if Quora will help you hone your writing skills.
There’s almost nothing to figure out with the interface
Easier ‘n Facebook, by far.
What ads exist, are all on the right-hand-side. No endless swiping up to…
Learned this while reading Paul Rosenberg’s Production vs Plunder.
It’s the most awesome question. It has improved my general mood and self-image enormously. And while I’m not wealthier (yet), I suspect I will be. If self-image and income have been a struggle for you (as they have for me), you will benefit hugely from changing how you answer this question.
Here it is:
Is life ZERO-SUM or POSITIVE-SUM?
How you answer determines whether you’re a positive-thinker or neurotic.
Violent or non-violent. Optimist or pessimist. Successful or unsuccessful. Creative or controlling. Money-attracting or -repelling. …
I worked 15 years inside a big aircraft manufacurer.
Along the way, my beliefs about the industry were up-ended. Here’s what I learned.
Whether noob or veteran, these will resonate.
1. Being an aircraft nut reduces your income.
The company’s view is, part of your compensation is a satisfied passion. They can pay you less!
Cuz you’re desperate to work there.
2. There are dragons in here.
Read: Control freaks, sociopaths.
In big companies, it’s easy to hide your incompetence, and sniff out victims. Easy to hole up, should the posse come hunting. I watched one such intimidate everyone…
… and EVERYTHING to do with how you THINK.
It has LITTLE to do with how fast you go ….
…. and EVERYTHING to do with how SLOW you go. And with WHOM.
What kind of work is THAT, then?
$10,000/hr+ work involves your ability to do three things:
Slow down, observe, ask questions, ideate
Whoa! Did you see that lady’s bio? Sounds like she has a cool story to tell. And look how many followers she has! D’you think the two are linked?
Lots of time sitting quietly, thinking, focusing, chilling, listening, embracing silence. …
An old pal is an Army padre.
He invited us to the regiment’s Christmas Ball once year. The army splash out big on social events for the men and women in uniform. No expense spared. Fire-eaters. Expensive food and alcohol. Top-notch local band to rock you into the wee small hours. Breakfast served at 2am (in case you hadn’t already stuffed yourself silly ….)
And a man with a 4-metre-long python …
Offering you the chance to wear it. (Says they’re great pets, very docile. Provided you feed it a rat every day ….)
It reminded me of film footage…
There are a LOT of things great copywriting doesn’t have to do.
Educate. Shock. Entertain. Amuse. Delight. If it does, fine. Doesn’t have to. It just has to do ONE thing:
Appeal to the prospect’s PRIMAL INSTINCTS.
Which are ….?
I wanna live (forever, ideally). I wanna be free. I want respect. From everybody. I wanna boink.
Really, really PRIMAL.
Your copywriting HAS to appeal to at least one of those. (All, ideally.) Easy, yeah?
Why’s it so hard, then?
Because while you’re writing to appeal to your prospects’ basic instincts, your LIZARD is screaming to satisfy your OWN.
In my 20’s, I was convinced we were doing kids a terrible disservice with this Santa Claus nonsense.
Organised deception of children! I was vehemently opposed. And then something happened:
I had kids.
Suddenly …. all my Santa Claus convictions …. went out the window. I recognised my kids had a deep need to believe in magic, and magicians, and rabbits being pulled out of hats. If I deprived them of that, I did them no favours.
But I also encouraged them to think for themselves. They figured the facts out on their own.
Lies first, truth after.
Listened yesterday to a chat between Claire Pelletreau and Brooke Castillo.
Brooke is in the life coaching space. Correction: WAS. She’s now in the Life Coach Coaching space.
Yep. She COACHES (and certifies) Life Coaches. C’mon. How much money can there be in THAT, then?
Oh, not much. She only grossed $17 million in 2018, with just 10 employees. (That’s revenue/employee of $1.7 million). Huh, trivial.
She did $34 million last year. Only double in two years, pah. Her ambition is $100 million by 2025. Methinks she might overshoot THAT by just a bit, Toto.
How did she do it…
Most people are DEEPLY uncomfortable with Money. Consider:
#1 I don’t deserve it
You’re no more (or LESS) deserving than the next dude. Not the point. You’ve got money because you offered great value in exchange for it. (You DO have great value to offer, don’t you? Ah, imposter syndrome. Welcome to the human race.)
#2 Having money will make me a target to be taken advantage of
The Tax Man, for instance. But these are solvable problems. (SECRET: the Tax Man is coming for you, no matter what.)
#3 Money isn’t everything, you know
Isn’t it interesting…
Curiosity. Questions. Wisdom. Simplicity. Principles. Meaning. The Vital Few rather than the Trivial Many. Be your own Chief Questions Officer.